In the dynamic realm of digital communication and online interactions, the threat of impersonation scams has surged to unprecedented levels in 2023. The ever-increasing sophistication of technologies and the adept use of social engineering tactics by cybercriminals have paved the way for innovative methods to exploit unsuspecting individuals. This article endeavors to illuminate the current trends in impersonation scams, unraveling the psychological techniques deployed by fraudsters. Concurrently, it aims to provide essential guidance for individuals to safeguard themselves in an era dominated by identity illusions.

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